Phone: 913-649-5357
Mobile: 913-269-7980

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Discover Our History

Who Are We?
We are a locally owned small business that has been helping customers in Kansas City and the surrounding areas with their flooring needs for for over 42 years. People shop with us because of our outstanding selection, competitive prices, excellent support before, during and after the sale. We offer personalized, professional service in a comfortable setting. We take the time to understand your objectives and goals for your flooring needs and work with you to find the optimal solution that fits your budget.
Charles Friel took over Benson Floors in 1978 and has been in business for over 40 years. During this time, Charles developed a reputation for offering a wide selection of flooring products at competitive prices. In addition, the strength of his business has been built upon responsiveness to customer requests and the quality of work provided by installers - many who have worked with Charles for many years.
Rob Jaeger is the owner and general manager. Rob was raised in rural southwest Kansas and learned the importance of a strong work ethic on his family's farm. Honesty and integrity were always a priority and trust was earned through actions and not just words.
Rob has lived in Kansas City since 1994 and has gained experience in a wide variety of disciplines including business consulting, finance, marketing, product management and sales. His desire to own and operate his own business became a reality when he met Charles Friel in late 2019. Over the course of the next 12 months Rob worked with Charles to learn about Charles' business and the flooring business in general. On June 1, 2020 - Charles officially retired and Rob assumed ownership of Benson Floors (now Jaeger Flooring LLC).
Rob continues Charles' legacy of providing excellent customer service and competitive pricing for a wide variety of flooring products that include carpet, Luxury Vinyl Planking (LVP) and traditional hardwood floors.
I am unique in that my showroom is actually located in the basement of my personal residence. Measuring nearly 4,000 sq ft - I have displays and samples form all the major flooring manufacturers including: Shaw, Tuftex, Engineered Floors, Southwind, Dixie, Masland, Fabrica, Stanton and many more.
We serve the entire Kansas City metro including: Overland Park, Olathe, Leawood, Prairie Village, Lenexa, Mission Hills, Fairway, Lee's Summit, KCK, KC MO.
We are a member of the Shaw Flooring Network and also represent most major carpet and hard surface brands.